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Onsite SEO vs Offsite SEO: Which is More Important?

Blog | Digital Marketing | SEO | May 15, 2020 |

For any website, the practice of SEO or Search engine optimization has become mandatory in order to rank it higher on search engine page results for many reasons like increasing brand awareness, website traffic, lead generation, sales, etc. After the launch of a website, it is important to promote it as well and SEO methods are one of the ways that can help you with this. Onsite SEO and Offsite SEO are two methods that are widely used to increase the rankings of a website across a search engine and it is important to understand their necessity before prioritizing any of them.

Both Onsite and Offsite SEO contribute to the overall progress of a website and if any of them is missing, your website’s high page rank won’t be able to last long which was achieved by implementing only one of them. Hence, to seize the top-ranking positions and outrank your competitors you need to implement both the techniques. Although, Offsite SEO has its more importance when compared to the Onsite SEO, where according to some experts, Onsite SEO contributes 25% to your website’s page rank in comparison to Offsite which pays a contribution of around 75% to it. 

So, yes, Offsite SEO is more important and is an essential component but never does it imply that you can ignore the other SEO technique because both the techniques are crucial to the success of an SEO campaign. For higher rankings, right usage, and maximum exposure to search engine results, it’s important to understand the difference between the two.

Onsite SEO

Onsite SEO is a process where a website is made search engine friendly. Here different elements of your website that affect your search engine rankings are optimized. Onsite SEO looks at what your website is about to make it easy for search engines to crawl and understand its structure and content. Your chances of ranking higher in search engines’ index increases with the amount of information and data the crawlers get from your website. So the initial step of optimizing your website for search engines includes fixing the prospective problems related to the website. 

The most important onsite SEO elements to be considered are:

  • Page title tags and Meta tags: Tags are what search engines read at first when they are crawling a website. You need to optimize them both in a way that search engines find them relevant and in return, they will favor your website over the others.
  • Meta descriptions: The short overview of your page is what a meta description defines and search engines will use this to describe your website to the users. If these are well optimized, they can influence a user to check out your website.
  • Content: Content is the key to the higher rankings of a website. A high quality, unique and interesting content matters a lot in a successful SEO strategy. Your content should be enchanting and powerful enough to attract a user towards your website.
  • Internal Links: They enhance the user experience, help you create an inter-related content, lowers the bounce rate, and help search engine bots reach the most important pages of your website.

Other important factors to consider when doing Onsite optimization are:

  • The domain name
  • Anchor Texts
  • Bounce rate
  • Mobile-friendliness
  • Rich Media Files
  • Loading Speed

Offsite SEO

Offsite SEO refers to the optimization that is performed outside your website. These are the actions that promote the website on the web. There are three main components of this technique which requires sincere efforts and takes time as well but can fetch marvelous results for your website’s ranking. These three most commonly used methods are:

  • Link Building: This technique refers to sharing the traffic of high traffic websites or blogs. You can build your links on these websites and their traffic will be followed to your website. These links can be good and bad as well, depending upon the quality of the websites they’re coming from. Where good backlinks from trusted and related websites can help you rank higher, bad backlinks from low-quality websites can lower the rankings or can even get your websites into penalties.
  • Social Media engagement: This is the fastest way of presenting your content to a greater number of audiences that might show an interest. Although social media marketing takes a good amount of time as well as money, its results are inevitable. Social media channels help people to promote a website through advertisements that help in showcasing the creativity and uniqueness to attract the target audience.
  • Reputation Management: Maintaining an online reputation of your brand is vitally essential in today’s digital world. Creating profiles on different platforms and engaging with the audience, creating unique and creative content across these platforms, collecting data about your brand’s performance across the internet, and learning and implementing new things, all contribute to your brand’s reputation management. 

Putting It All Together

By now, you must have understood that you need both Onsite and Offsite SEO. The first step is to get done with Onsite SEO for your website so that the search engines are able to understand your content. After you’re all set with high-quality content on your website, you can now start planning for Offsite SEO to get strong and organic links from high-quality websites to further improve your rankings. But, never start the other way around. For any further queries or help regarding effective SEO services, contact us at Ambiente Technologies. Our team of experts will be glad to get your business rank higher in the search results.

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