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How to make your Images more SEO friendly?

Blog | SEO | March 7, 2019

Optimizing images for search engines calls for specific strategies and rules to be applied and followed. Images allow the reader to easily perceive the intended meaning of a content. the writer will also communicate to the reader in a simpler way by using less words. Let’s review some tips below on how to effectively optimize blog images for search engines and improve  users experience.

According to Mark Hayes on Shopify, Image SEO is a rather unknown but effective method of improving your ranking.  Here are some quick tips to keep in mind –

Find the right image for your post

Right image means an original image. use an image that is relevant to the written topic. The image should be placed beside the content or above your page for google to rank it. Research shows that content with images have better rankings contrary to those without. Alternatively, you can search photos on various sites like flicker.com or else use illustrations and animated GIFs on your post.

 

Select the right name of the file

Use the right key phrase for your post. the key phrase should always be written at the beginning of the file name. This allows google to notice your image without necessarily having a look at it. For large images, use JPEG format. this format reduces the file size and enhances lucidity of your image. PNG format works well if you need to retain your background transparency while webP reduces the size of the file.

 

Image scaling

The bigger your image is, the more time it takes to load. Its better to resize your image for faster loading. Readers don’t want to waste their time loading big images as this may consume much of their data. Include captions This are the texts displayed below the image. The captions are essential to any leader as they get opportunities to scan them. Captions draws readers attention to act on images, Consequently, failure to include them lowers your users experience.

 

Use alt text (alt tag)

Alt text are written to serve the purpose of an image. They describe what the image is all about in case the image is not displayed to the reader. When writing alt tags, ensure that you include the key phrase to make it easy for google to search it. For more information on alt text, check out Moz’s beginner-friendly guide to alt text and Image SEO.

 

Use images to XML sitemaps

For proper indexing, add images to all sitemaps. this ensures that google numbers your web pages effectively. By applying the above strategies, you will be able to rank high in google as well as increase your sales.

 

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